You have been part of Replek’s management team for almost a year, a team that has announced changes and a fresh approach to the company’s operations. What are the key changes in your area of the business?
In the knowledge era, ideas are the foundation of any success. You can have the best idea in the world, but if you fail to convince the people around you to follow your vision, you have not succeeded. The same applies to the changes at Replek. We are where we are because of the people around us. The story we are building together, the idea we had for Replek at the beginning, has now become a strategy and part of our corporate culture.
The changes we initiated as a team have created a company that is open both within and beyond its offices; a company committed to the wellbeing of everyone involved in the process, and a company with a vision of becoming the best that Macedonia has to offer.
Our vision is to transform all of the company’s activities and create new values for our company – a transformation that will meet the needs of the market. Our strategic approach ensured that all our employees were involved in this process, as they are key to the company’s success. Our strategy is long-term, and together we have achieved significant results in just one year.
I genuinely believe that the ability to implement change is key to success, both personally and collectively. That was precisely the main motivation for me to join the Replek team, a company with enormous potential, quality, knowledge and experience. Over the past year, we have worked with dedication to identify our greatest strengths. We analysed how best to capitalise on market trends and opportunities in order to strengthen our position in the markets.
What is your position in the domestic market?
Every market has its own specific characteristics and challenges. The domestic market has recently been characterised by one particularly interesting factor. Namely, domestic consumers are very well informed and educated, and therefore make decisions about which pharmaceutical products to use based on studies they have read, consultations with more than one doctor, and the exchange of experiences. They want to hear all sides.
This points to the need to provide more information about our portfolio, which encompasses a broad range of excellent products that we need to communicate to consumers as extensively as possible. This is a challenge we are committed to addressing.
Replek has a strong position in this process because it has already built trust with consumers in the market. We offer quality at accessible prices – a Macedonian brand that meets European standards.
We are succeeding in strengthening Replek’s position as a domestic company, and our long-term strategy in the domestic market is to expand and upgrade our manufacturing facilities, while also expanding our offering with products that will help consumers maintain their overall health and wellbeing in line with the habits of modern living.
I think there is hardly a household that has not had Ventor gel in its home medicine cabinet. Along these lines, we have also taken concrete steps: we launched Colosal, a product for irritable bowel syndrome. This is only the beginning. The launch of several more strategic products is in its final stage, which will enable us to further strengthen our position in the domestic market.
Healthy lifestyles and healthy habits are becoming increasingly popular. Pharmaceutical companies are increasingly offering products designed to support people’s health. Is Replek moving in this direction?
Yes, this market trend is one of our key areas of focus, and we take it into account when defining our strategic activities. Our slogan – “My Wellbeing!” – also reflects this approach.
We are working towards creating a unique concept – Replek, your home pharmacy. We want to develop an entire segment of products that will help modern consumers meet their needs for maintaining their vitality, while also contributing to the development of a healthier lifestyle.
Our aim is for Replek to become the leader in this segment of the domestic market, and we have a clear plan for how to achieve this.
The interview was published on opserver.mk